| Modulekode | BEM 315 |
| Kwalifikasie | Undergraduate |
| Fakulteit | Faculty of Economic and Management Sciences |
| Module-inhoud | Marketing mix and the role of selling, managerial and ethical aspects of selling, communication/ persuasion, steps in the selling process, implementing the sales strategy, key account management. |
| Modulekrediete | 20.00 |
| NQF Level | 07 |
| Programme | |
| Prerequisites | BEM 120; Only for BCom (Marketing Management) students |
| Contact time | 3 lectures per week |
| Language of tuition | Module is presented in English |
| Department | Marketing Management |
| Period of presentation | Semester 1 |
Copyright © University of Pretoria 2025. All rights reserved.
Get Social With Us
Download the UP Mobile App